Warner lambert ireland niconil essay

Moreover, the supporting program could be advertised nationally, while Niconil patch product advertising was restricted in medical magazines. Although considering in selling the support program at higher price, it would be extremely difficult to reduce the breakeven point level to the same level of expected unit sales with this pricing option.

Some results through clinical trials supported the effectiveness of Niconil on helping people quit smoking.

That is, if they adopted this alternative, Niconil might lose its price competitiveness, and then WLI would not be able to reach their sales goal. Accordingly, WLI also had two options of marketing budget allocations, and these options were closely associated with two options of pricing strategy.

That is, Niconil could build brand awareness effectively using the supporting program. While patch product could not be sold directly to consumers without prescription, the support program could be sold to consumers directly without prescription, if they were separately packaged from the patch product.

Warner – Lambert Ireland : Niconil Essay

Compared with alternative 1, breakeven point seemed to be relatively easy to reach. Because of the limited budget, it should be examined under the consideration of overall pricing and communication strategy. In fact, results obtained through preliminary market research seemed to support their optimistic views.

What would be the most effective marketing communication strategy for the new product. Market size was too small, and consumers would not purchase Niconil repetitively unlike cigarettes. This reflected that potential consumers might decrease dramatically after certain period of time.

How to cite this page Choose cite format: There were still important factors which should be considered seriously. Moreover, the supporting program could be advertised nationally, while Niconil patch product advertising was restricted in medical magazines.

It seemed difficult to get long-term profits if adopting alternative 2. Advertising and other marketing strategies, such as public relations and sales promotions, will be examined closely related with the discussion of pricing strategies.

Warner-Lambert Ireland: Niconil

Some results through clinical trials supported the effectiveness of Niconil on helping people quit smoking. As a result, their business would be extended to the considerable extent.

Warner-Lambert Ireland: Niconil Essay Sample

In addition, WLI could also extend their business to other European countries based on a new Niconil machine which could produce 14, units per month.

Accordingly, a new alternative of pricing should be suggested to reach reasonable breakeven point. National advertising of support programs might enable them to build brand awareness of Niconil, and this branding might exerted positive influences on the sales of patch products.

Market Evaluation Overall, total population of Ireland was about 3. However, support programs could be advertised and sold directly to consumers unlike patch products. First option would be to focus on advertising and allocate largest amount of budget to advertising.

While patch product could not be sold directly to consumers without prescription, the support program could be sold to consumers directly without prescription, if they were separately packaged from the patch product.

As shown above, breakeven point calculated was much smaller than total expected unit sales. Because of the limited budget, it should be examined under the consideration of overall pricing and communication strategy.

Warner-Lambert Ireland: Niconil Essay Sample. Executive Summary.

Warner Lambert Ireland : Niconil Questions

In earlyWarner-Lambert Ireland planned to launch an innovative new product named Niconil, which was made for people who would like to quit smoking. Essay Caso Warner Lambert UJRRMER-LnmBERT IRELHMO: NICONIL Declan Dixon, director of marketing for Warner-Lambert Ireland (WLI), examined two very different sales forecasts as he considered the upcoming launch of Niconil®, scheduled For January Case Analysis—Warner-Lambert Ireland: Niconil Executive Summary Warner-Lambert, an international pharmaceutical and consumer products company in Ireland, planned to launch a new product in called Niconil which was made for those people who would like to quit smoking.

Warner-Lambert Ireland is an international pharmaceutical and consumer products company. Its product portfolio includes Dentyne chewing gum, Listerine mouth wash and Hall’s cough drops. It was going to launch Niconil in the market.

Warner - Lambert Ireland: Niconil Summary Warner-Lambert Ireland is an international pharmaceutical and consumer products company. Its product portfolio includes Dentyne chewing gum, Listerine mouth wash and Hall’s cough drops.

Warner-Lambert Ireland: Niconil Questions. Write a substantive answer to each question, while citing relevant case data to support your answer, as well as any marketing strategy theory you have learned.

Warner lambert ireland niconil essay
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